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Broadcasting Entrepreneurship: Kellar Radio Farm System Institiute

The Kellar Radio Farm System Institute is an intensive 10-day summer program, started in July 2007, designed to attract, train and create opportunity for talented students who have a passion for the broadcast industry and ownership. Juniors and seniors with a communication major or minor who are accepted into the program stay on campus and participate in activities in and around the Boone, North Carolina campus.

The first Institute (2007) was open to Appalachian students only, but in the future the program will expand to students from across the state.

The Kellar Radio Farm System Institute prepares students to excel in entry-level positions upon their graduation and to better ensure they get a start in and have a successful career in broadcasting. The students work through the intensive institute to gain a greater understanding of each aspect of the industry including:

· on air
· news
· writing
· sales
· traffic
· programming
· management
· ownership and many other aspects of the industry.

“Broadcasters at the highest level understand the importance of bringing new talent into the industry, even so, we have never developed an organized and systemized farm system until now,” stated Dan Hill AKA Dan Vallie, Director of the Institute, who now serves as general manager for WASU, Appalachian’s radio station. “I am excited that Appalachian State has embraced this innovative concept and is teaming with the industry to find, train, coach and develop fresh young talent in every area of broadcasting. I expect other leading broadcasters will want to support this innovative radio farm system as well.”

For more information, visit Kellar Radio Farm System Institute

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