Center for Entrepreneurship

Major in Management – Entrepreneurship Concentration

A Major in Management with a Concentration in Entrepreneurship provides the skills necessary for business students to think creatively, to successfully launch their own businesses, and/or support an employer in launching and growing an entrepreneurial venture (Program checklist here [PDF]). The flexible curriculum is designed to allow students to pursue their specific interests.  In addition to the College of Business core, students will take 24 hours of upper division courses related to entrepreneurship.  

Minor in Entrepreneurship

A Minor in Entrepreneurship is a 15 hour program of study available to any non-business student at Appalachian State.  It is designed to provide students with a foundation in business and advanced training in entrepreneurship.  Non-business students can combine their passions for art, music, technology, computer science or virtually any major at ASU with an entrepreneurship minor to allow them to pursue entrepreneurial careers.   Program checklist here [PDF]

MGT 3060. Understanding Entrepreneurship

A survey of the opportunities and challenges associated with the creation and management of entrepreneurial organizations.   The course focuses on the unique issues associated with starting and managing a new venture including business planning, human resource management, marketing, legal issues, location selection, funding, buying a business and exit strategies.

MGT 3170. Fostering and Managing Creativity

Fostering and managing creativity can affect all aspects of a business, from strategy to maintenance to interacting with customers, suppliers and competitors.   The purpose of this course is for students to learn how to develop and manage creativity in organizations.    Students will study the nature and significance of creativity, develop a more creative mindset, and learn about the principles, practices and tools to foster and use creativity.  Students will demonstrate understanding of course concepts and skills through written papers, participation and a project.

MGT 3190. International Entrepreneurship

The objective of this course is to provide students with an opportunity to learn about entrepreneurship in an international context by working with students from another country.  Using a combination of lectures, company visits and group business plan projects, students will gain extensive knowledge of similarities and differences in cultures and business practices.  The course may be offered as a regular semester course or short-term study abroad.  Students will be required to travel overseas for at least ten days as part of this course.

MGT 4650. New Venture Creation

The course focuses on the development of original business plans for new ventures.  Topics addressed will include idea generation, feasibility analysis, marketing research, management team development, cash flow forecasting, growth management and entrepreneurial finance.  Working in teams, students will develop complete business plans and make presentations to an outside group of professional experts at the end of the semester.  Prerequisite: MGT 3060.

MGT 4680. Entrepreneurship Practicum

The purpose of this course is for students to put into practice what they have learned about entrepreneurship through consulting engagements with practicing entrepreneurs.  Students will gain new insights into entrepreneurship and develop their entrepreneurial skills through real world experiences. Working in the field, each team will be assigned to an entrepreneurial organization on a specific project.  Projects will address complex problems and are closely supervised by the instructor and entrepreneur.  Prerequisite:   MGT 3060 and MGT 4650 (which can be taken concurrently).

Contact Us

entrepreneur@appstate.edu
828-262-6196